Community Health Journal

Community Health Journal

The Effect of the Design of Images (Neutralizing and Disgusting) of the Packages of Tobacco Products on the Brain Pattern of Male Smoking Students

Document Type : Original Article

Authors
y movahedi 1
l Mozekesh 2
B Foladpanche 2
1 Assistant Prof, Dept of Design, Faculty of Islamic Design, Tabriz Islamic Art University, Tabriz, Iran.
2 MSc of Industrial Design, Dept of Design, Faculty of Islamic Design, Tabriz Islamic Art University, Tabriz, Iran.
10.22123/chj.2019.132441.1143
Abstract
Introduction: Inserting visual warning messages on packets and cigarette packets is a strategy for reducing smoking. The purpose of this study was to explore the effect of drawing images (neutral and disgusting) on ​​the pattern of brain waves in smoking people.
Materials and Methods: The present study was a clinical trial. The statistical population of this study included all the male students of Tabriz University during the period of 2017-18. To record brain waves, electrodes were placed in the FP1 area. The participants watched a white screen for 2 minutes from a distance of 90 centimeters from the computer (the resting state). Neutralizing and disgusting images were then displayed each for 2 minutes. As the images were being displayed, the frequency bands alpha, theta, alpha, beta rhythm a little sensory and electroencephalographic waste were simultaneously recorded. Data were analyzed using repeated measures analysis.
Results: The results indicated that there was a significant main effect of recording (p<0.001), a significant main effect of frequency band (p<0.001) and a significant interaction between recording mode and frequency band (p<0.001). In other words, explosive packages lead to a different magnetic reaction than the neutral packages.
Conclusion: It is suggested that disgusting images be inserted on the cover of cigarette packs to cause severe brain reactions and more repulsion in smokers.
Keywords
Neutral
Disgust
Brain Waves
Cigarette
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