تأثیر طراحی تصاویر (خنثی و منزجرکننده) بسته‌بندی محصولات دخانی بر الگوی امواج مغزی دانشجویان پسر سیگاری

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار علوم شناختی، گروه طراحی، دانشکده طراحی اسلامی، دانشگاه هنر اسلامی تبریز، تبریز، ایران.

2 کارشناسی ارشد طراحی صنعتی، گروه طراحی، دانشکده طراحی اسلامی، دانشگاه هنر اسلامی تبریز، تبریز، ایران.

چکیده

مقدمه: درج پیام‌های هشداری تصویری بر روی جلد پاکت‌ها و بسته‌بندی‌های سیگار راهبرد کاهش مصرف سیگار می‌باشد. پژوهش حاضر با هدف تعیین تأثیر طراحی تصاویر (خنثی و منزجرکننده) بسته‌بندی محصولات دخانی بر الگوی امواج مغزی افراد سیگاری انجام شد.
مواد و روش‌ها: پژوهش حاضر تجربی بود. جامعه آماری پژوهش حاضر کلیه دانشجویان پسر دانشگاه تبریز در سال تحصیلی 1397-1396 بودند. برای ثبت امواج مغزی الکترود در ناحیه FP1 نصب شد. آزمودنی‌ها از فاصله 90 سانتیمتری صفحه‌ سفید رایانه را به مدت دو دقیقه نگاه می‌کردند (موقعیت استراحت)، سپس تصاویر با حالت خنثی و تصاویر با حالت منزجرکننده نیز هر یک به مدت دو دقیقه به اجرا درآمدند و از این افراد هم‌زمان در باندهای فرکانسی آلفا پیک، تتا، آلفا، ریتم حسی حرکتی و بتا ثبت الکتروانسفالوگرافی کمی به عمل آمد. داده‌ها با روش تحلیل اندازه‌گیری مکرر تجزیه و تحلیل شدند.
یافته‌ها: نتایج نشان داد که اثر اصلی موقعیت ثبت (001/0, p<12/46F=)، اثر اصلی باند فرکانسی (001/0, p<58/88F=) و اثر تعاملی موقعیت ثبت و باند فرکانسی (001/0, p<96/5F=) معنی‌دار شده است. به این معنا که پاکت‌های منزجرکننده واکنش مغزی متفاوتی نسبت به پاکت‌های خنثی در پی دارند.
نتیجه‌گیری: پیشنهاد می‌گردد بر روی جلد پاکت‌های سیگار تصاویر منزجرکننده درج شود تا واکنش‌های مغزی شدیدی به وجود آورده و دافعه بیشتری در افراد سیگاری ایجاد شود.

کلیدواژه‌ها

عنوان مقاله [English]

The Effect of the Design of Images (Neutralizing and Disgusting) of the Packages of Tobacco Products on the Brain Pattern of Male Smoking Students

نویسندگان [English]

  • y movahedi 1
  • l Mozekesh 2
  • B Foladpanche 2
1 Assistant Prof, Dept of Design, Faculty of Islamic Design, Tabriz Islamic Art University, Tabriz, Iran.
2 MSc of Industrial Design, Dept of Design, Faculty of Islamic Design, Tabriz Islamic Art University, Tabriz, Iran.
چکیده [English]

Introduction: Inserting visual warning messages on packets and cigarette packets is a strategy for reducing smoking. The purpose of this study was to explore the effect of drawing images (neutral and disgusting) on ​​the pattern of brain waves in smoking people.
Materials and Methods: The present study was a clinical trial. The statistical population of this study included all the male students of Tabriz University during the period of 2017-18. To record brain waves, electrodes were placed in the FP1 area. The participants watched a white screen for 2 minutes from a distance of 90 centimeters from the computer (the resting state). Neutralizing and disgusting images were then displayed each for 2 minutes. As the images were being displayed, the frequency bands alpha, theta, alpha, beta rhythm a little sensory and electroencephalographic waste were simultaneously recorded. Data were analyzed using repeated measures analysis.
Results: The results indicated that there was a significant main effect of recording (p<0.001), a significant main effect of frequency band (p<0.001) and a significant interaction between recording mode and frequency band (p<0.001). In other words, explosive packages lead to a different magnetic reaction than the neutral packages.
Conclusion: It is suggested that disgusting images be inserted on the cover of cigarette packs to cause severe brain reactions and more repulsion in smokers.

کلیدواژه‌ها [English]

  • Neutral
  • Disgust
  • Brain Waves
  • Cigarette

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